Window Washing Portland Maine – Growth Hacker is undoubtedly one of the newest concepts in digital marketing, the growth hacker format is in high demand for what it represents, low-resource marketing activities that contribute well to business growth. Generally, companies bet on strategies related to these organizations and require industry experts.
We walk you through the factors involved in the concept of growth hacking, define exactly what it is and what growth hacking looks like, and review some of the most successful methods.
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In a simple way, we could define growth hacking as a discipline whose main goal is to increase the visibility, number of users or revenue of a company quickly with as little cost and effort as possible. This means that the technology used must harness creativity with minimal resources.
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Growth hacking requires equal parts of using web analytics, development, creativity and curiosity to get results that are tangible in the growth of a company.
Growth hacking stems from the need to find new ways to grow a business without investing heavily in marketing. This involves identifying a product, identifying features that are likely to generate high growth, and distributing it to channels that deliver a large number of leads for a low budget and in some cases next to nothing, if not the time commitment.
Thus, the growth hacker profile becomes indispensable in the startup world. Startups without much capital need an expert who is able to realize the growth of their business without spending most of their budget on these marketing campaigns.
There is another way to find out how to enter the market by setting goals and taking the company to a higher level. Hence, it is argued that it is not just a combination of methods and tools, but a way of thinking to extract oil from any opportunity or situation.
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After all, growth hacking is the new way to approach digital marketing that tries to solve the biggest challenge new business ventures face by adding a few techniques: reaching a large number of users.
Web analytics is fundamental because only then will we know which techniques work and which don’t. A growth hacker must be able to pick these critical metrics that can serve as indicators of success. You also need to know when to change something immediately or when to move on.
Lack of budget comes with creativity. It is necessary to always look for those new formulas that do not require a lot of money and that contribute to the unlimited growth of the company.
Curiosity to understand the reason for everything. In addition, the curiosity to study whatever it takes to get new ideas, such as new forms of consumption, new consumer behavior… Don’t limit yourself to what has been established to differentiate you from the rest.
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Growth Hacking is a format that requires multidisciplinary knowledge to be able to apply effective growth techniques.
A growth hacker must have the flexibility to examine and evaluate everything accurately, but without being paralyzed in this phase, test things and decide if they work, and if not, react immediately by moving on to others.
The methods used by growth hackers are based on detailed analysis of both trends and user behavior to adapt them to the company’s own strategy. Here are some successful examples:
This is one of the most common methods. It is about offering the user a free version of the product with certain restrictions or for a limited time. If you want to have a version without limits or for an unlimited time, you should choose the Premium format.
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It consists in offering the user some advantages or discounts if he recommends the company to his friends and registers. It’s a simple and effective method of attracting new users while maintaining the loyalty of existing ones.
In this case, it’s about giving more than what the customer expects without asking for anything from him, something surprising! Most likely, the customer will be very grateful and will comment on social networks, which will improve the visibility as well as the good image of the brand.
Warn the user that there are few units available and that other customers are interested. Encourage the user to make the purchase.
Different initiatives, imaginative and full of creativity, succeed online, it is important to develop a mindset focused on identifying opportunities.
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